PITTSFIELD, Mass. — Pittsfield Cooperative Bank (The Co-op) has appointed Ray E. Smith its Vice President, Marketing Director. 

 

In his new role, Smith will manage The Co-op's marketing efforts, media relations, and community outreach, ensuring the company's brand and image are communicated effectively across all platforms.

 

Smith joins The Co-op after serving as the Administrative Director, Public Information Officer, Marketing Officer for Southwestern Vermont Health Care (SVHC) in Bennington, Vermont for the last nine years. While at SVHC, Smith received several marketing and communications awards, and was instrumental in opening up the northern Berkshire market and developing promotional fundraising materials. He has more than 20 years of experience in senior marketing and executive leadership roles in financial services, tourism and hospitality, consumer packaged goods, and manufacturing. Smith has previously served on the board of directors for the Southwestern Vermont Chamber of Commerce, Williamstown Chamber of Commerce, the Berkshire Workforce Board, the Berkshire Compact for Higher Education, and the Berkshire Creative Economy.

 

"The Pittsfield Cooperative Bank is thrilled to welcome Ray to our team," said J. Jay Anderson, president and CEO of Pittsfield Cooperative Bank. "He is an innovative and award-winning marketing communications leader; his experience and marketing acumen will be a huge asset to the institution."

 

Smith received his bachelor's in communications from Colby-Sawyer College in New London, New Hampshire, and his master's in communications from Ithaca College in Ithaca, New York.  He resides in Williamstown with his family.