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Co-op Bank Promotes Vice President, Commercial Lending
04:01PM / Thursday, March 06, 2025
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PITTSFIELD, Mass. — Pittsfield Cooperative Bank (Co-op Bank) announced the promotion of Sierra King Watson to Vice President, Commercial Lending. 
 
In her new commercial role, Watson will spearhead efforts to support local businesses, delivering tailored business banking and lending solutions to help foster growth and strengthen the regional economy.
 
Watson, a member of the Co-op Bank team, has built a strong reputation for her personalized approach to commercial lending, working closely with business owners to understand their goals and challenges.
 
With fifteen years of banking and lending experience, Watson has consistently demonstrated exceptional leadership and expertise in structuring financing packages to support a wide range of business needs — from real estate and equipment loans to lines of credit and business expansion funding, stated a press release.
 
"Sierra's promotion is a well-earned recognition of her exceptional work ethic, strong client relationships, and commitment to our values as a community bank," said Mike Ferry, SVP, Commercial Banking. "Her ability to combine financial expertise with a genuine understanding of our local business community makes her a perfect fit for this elevated role."
 
In her new position, Watson will continue to develop and expand the Bank's commercial lending portfolio. She will also play a role in shaping new lending initiatives and enhancing processes at Pittsfield Cooperative Bank.
 
A Berkshire county native, Watson resides locally with her husband and family. She has been actively involved in various community organizations including the Southern Berkshire Chamber Board of Directors where she is serving her second year as president.
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